the world is as big as you put into it
BP CLOTHING designed a capsule collection for Budapest’s iconic brewery
Since its inception, Dreher Breweries has been defined by a respect for tradition combined with continuous innovation. This unique duality is what makes the brewery—founded by Antal Dreher—and its products so special. This spirit continues today at the 166-year-old brewery, blending tradition and innovation in a stylish and distinctive way. Founded in 1854 in the geometric heart of what is now Budapest, in District X, Kőbánya, the brewery’s commitment to its district, the capital, and the country has been part of its identity from the very beginning.
In celebration of this connection, Dreher has taken a new approach—this time placing clothing items on the shelves instead of beer. That’s because BP Clothing, also founded in Budapest and known for its high-quality streetwear style, has designed a unique capsule collection for Dreher. The limited edition Dreher X BP ONE CITY, ONE LOVE collection includes t-shirts, hoodies, bottle openers, as well as caps, socks, and sticker packs.
This time, our goal was to step outside the beer category and bring to life a different, special kind of collaboration. We wanted to achieve this with a unique, Hungarian, high-quality brand whose values align with ours. Given our brewery’s centuries-long ties to Budapest, it was only natural to collaborate with BP Clothing on this apparel collection. They’re a Hungarian brand whose high-quality clothing and accessories reflect the same dynamic and ever-evolving spirit that we stand for—so together, we were able to create a truly exciting collection, – said Gábor Wilheim, Marketing Director at Dreher Breweries.